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CLOSER RE-BRAND

BRANDING 

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HEADER


CLOSER RE-BRAND

BRANDING 

BACKGROUND:
The sister company of HeyHuman was looking to be re-branded to align more with their new proposition of new relationships.  

IDEA: 
From dissecting their new proposition, I came up with the formula people + brands = human brand experiences – from there the concept of taking two different thing and combining them to make one entity was established. I called it 'UNITY'.

I experimented with various shapes and styles, trying to adapt a friendly, relatable and creative feeling. 

A circular look was adapted, extending to shape and typography. An outer ring was developed which could be used as a device to represent unity, as well as two colour halves splitting the wordmark in two.

Guidelines, stationery, signage, credentials and the beginnings of a website (undergoing development) were designed to show the versatility of the brand.

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QUOTE 1


"THE USE AND VERSATILITY OF THE BRAND ADAPTED WELL TO VARIOUS COMMS"

QUOTE 1


"THE USE AND VERSATILITY OF THE BRAND ADAPTED WELL TO VARIOUS COMMS"

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FOOTER


"THE ENERGY AND EXCITEMENT OF THE BRAND DELIVERED EXACTLY WHAT THEY WANTED" 

FOOTER


"THE ENERGY AND EXCITEMENT OF THE BRAND DELIVERED EXACTLY WHAT THEY WANTED"