BACKGROUND : The experiential sister company of HeyHuman was looking to be re-branded to align more with their new proposition of new relationships.
THE IDEA : From dissecting their new proposition, I came up with the formula people + brands = human brand experiences – from there the concept of taking two different thing and combining them to make one entity was established. I called it 'UNITY'.
I experimented with various shapes and styles, trying to adapt a friendly, relatable and creative feeling.
A circular look was adapted, extending to shape and typography. An outer ring was developed which could be used as a device to represent unity, as well as two colour halves splitting the wordmark in two.
Guidelines, stationery, signage, credentials and the beginnings of a website were designed to show the versatility of the brand.
The energy and excitement of the brand delivered exactly what they wanted.