Retail Campaign Design
BACKGROUND : Costa was releasing a new coffee drink exclusively for a new market of luxury coffee drinkers. They called it the Cortardo.
The need for in-store advertising was briefed. Starting from on street A-frames to counter cards and menu boards.
THE IDEA : Working closely with a senior creative team the concept of 'It's A Little' was developed. My task was to design luxurious minimalistic key visuals which could then be adapted to all shopper formats.