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COSTA
CORTARDO

CUSTOMER JOURNEY

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COSTA
CORTARDO

CUSTOMER JOURNEY

BACKGROUND :
Costa was releasing a new coffee drink exclusively for a new market of luxury coffee drinkers. They called it the Cortardo.
The need for in-store advertising was briefed. Starting from on street a-frames to counter cards and menu boards. 

THE IDEA :
Working closely with a senior creative team the concept of 'It's a little' was developed. My task was to design luxurious minimalistic key visuals which could then be adapted to all shopper formats.

QUOTE 1


"THE CHALLENGE WAS TO CHANGE THE CLIENTS PERSPECTIVE AND CONVINCE THEM THAT A MINIMALISTIC APPROACH COULD BE EFFECTIVE"

QUOTE 1


"THE CHALLENGE WAS TO CHANGE THE CLIENTS PERSPECTIVE AND CONVINCE THEM THAT A MINIMALISTIC APPROACH COULD BE EFFECTIVE"

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FOOTER


"THE LIGHTING AND CONTRASTING DARK AND LIGHT VISUALS SET OFF AN ATL FEEL" 

FOOTER


"THE LIGHTING AND CONTRASTING DARK AND LIGHT VISUALS SET OFF AN ATL FEEL"