Retail Campaign Design
BACKGROUND : Costa International wanted to boost the exposure of their Ice Cold Costa range over the summer time. They needed in-store advertising, OOH 6-48 sheets, press ads and updated menu boards.
THE IDEA : The concept was to utilise the refreshing look of the drink and the beauty of the layering effect. My challenge was to create key visuals which would roll out onto the needed media. Once this was signed off I then designed everything else needed for the campaign.
I started first thinking about the symbolism of the layers and created these fluid free formed visuals, incorporating the typography as a whole.