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DAMO's - PERSONAL TRAINING

Concept & Brand Design

 

BACKGROUND : Damo is a respected personal trainer in the Clapham area of London and has never needed a proper identity to his business. But with the rise in trend of group exercise classes such as CrossFit, Damo decided to take some initiative and brand. 

THE IDEA : Our first meeting consisted of mood boards and brain storming, searching for a concept picking out key words like 'boot camp', 'industrial' and 'tough working'. From this the concept of 'construction & building' seemed to hit the nail on the head. Using rough textures, warning patterns and black and yellow colourings. The identity was rolled out onto stationery, diaries, t-shirts and finally a responsive website.

www.damospt.com/

 
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