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HEADER


DAMO'S
PERSONAL
TRAINING

BRANDING

SCROLL DOWN

HEADER


DAMO'S
PERSONAL
TRAINING

BRANDING

BACKGROUND :
Damo is a respected personal trainer in the Clapham area of London and has never needed a proper identity to his business. But with the rise in popularity of such fades as CrossFit he decided to take some initiative. 

THE IDEA :
Our first meeting consisted of mood boards and brain storming, searching for a concept picking out key words like 'boot camp', 'industrial' and 'tough working'.  

From this the concept of 'construction & building' seemed to hit the nail on the head. Using rough textures, warning patterns and black and yellow colourings.

The identity was rolled out onto stationery, diaries, t-shirts and finally a website.

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IMAGE 01


IMAGE 01


QUOTE 1


"WE DECIDED TO KEEP THINGS SIMPLE AND
KEEP TO A SINGLE PAGE SCROLLING
WEBSITE"

QUOTE 1


"WE DECIDED TO KEEP THINGS SIMPLE AND
KEEP TO A SINGLE PAGE SCROLLING
WEBSITE"

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IMAGE 02


IMAGE 02


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IMAGE 03


IMAGE 03


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FOOTER


"THE ENJOYABLE THING ABOUT THIS PROJECT IS SEEING HOW IT EVOLVES NEXT" 

FOOTER


"THE ENJOYABLE THING ABOUT THIS PROJECT IS SEEING HOW IT EVOLVES NEXT"