BACKGROUND :
Sony Mobile were releasing their new Xperia Z3 smartphone. It was to be released in the cooler months of the UK, so the problem to be solved was how to adapt the global campaign into a seasonal environment. 

THE IDEA :
The idea was to lead with the waterproof aspect of the phone. Photo shoots of different scenarios where the phone could be used were organised. Moodboards produced by myself were used to art direct the photographer.

The deliverables produced were OOH advertising, digital OOH adverts, taxi wraps, escalator panels, social posts, online adverts and homepage takeovers.