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GUINNESS - 17:59

Campaign Brand Design

 

BACKGROUND : Guinness wanted an intermediary campaign to celebrate occasion in Africa. Guinness was established in the year 1759.

THE IDEA : Guinness is seen as an end of day drink with friends, so the idea of turning 1759 into a time rather than a date, pinpointing the Guinness occasion : 17:59pm.

My role was to art direct and brand the occasion and develop the main visual for the campaign.

Once the visual was designed, myself and my project manager organised the photoshoot, retouching and execusions.

 
 
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 A style guide for the campaign was developed specifically for the Africa markets. 

A style guide for the campaign was developed specifically for the Africa markets.