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GUINNESS BLACKLIST

PROMOTIONAL CAMPAIGN 

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GUINNESS BLACKLIST

PROMOTIONAL CAMPAIGN 

BACKGROUND:
Guinness Africa was running a promotion in Cameroon, where loyal Guinness drinkers could win a trip to the UK to see WizKid and Stanley Enow perform at a sponsored festival (with VIP treatment) – as well as secondary instant win prizes.  

IDEA: 
The Blacklist – the VIP Guinness experience of all time.

Since the look and feel of Guinness Football was a huge success, the Guinness client wanted something similar for the Cameroon promotion – featuring the bottle, singers and secondary prizes.  

The idea was to simulate a VIP concert experience.

I created the key visual using similar textures and bottle, whilst adding more of a VIP festival concert feel into the background. Giving life, energy and attitude to the promotion.  

 

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QUOTE 1


"THE PROMOTION MECHANIC INCLUDED AN UNDER CROWN ON-PACK BOTTLE"

QUOTE 1


"THE PROMOTION MECHANIC INCLUDED AN UNDER CROWN ON-PACK BOTTLE"

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FOOTER


"WORKING THROUGH ROADBLOCK ON THIS PROJECT HELPED ME UNDERSTAND THE INNER WORKINGS OF CELEBRITY-ISM" 

FOOTER


"WORKING THROUGH ROADBLOCK ON THIS PROJECT HELPED ME UNDERSTAND THE INNER WORKINGS OF CELEBRITY-ISM"