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GUINNESS FOOTBALL
AFRICA 

INTEGRATED CAMPAIGN

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GUINNESS FOOTBALL
AFRICA 

INTEGRATED CAMPAIGN

BACKGROUND :
GUINNESS in Africa wanted to do a promotional competition in accordance with the English Premier League season 2015/16. 

THE IDEA :
The mechanic of the competition is an under crown promotion, where corresponding minutes could be found under the cap of a bottle and if your team scored in your cap minute, you would win.

My job was to design the key visual and promotional bottle to begin... which I would then roll out onto in-bar collateral, posters, beer mats, uniforms, outdoor advertising, digital advertising, online advertising, sales presenters, press ads, packaging, squeezebacks, static TV banners, bugs, TV bumpers and finally a television commercial. 

All these would be distributed through Nigeria, Kenya and Sub-Sahara.

The KV was inspired by the emotion and intensity of the game taking colour ways from the top EPL teams and celebrating the fans who watched them.

 

 
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QUOTE 1


"10 MONTHS OF DEVELOPMENTAL WORK"

QUOTE 1


"10 MONTHS OF DEVELOPMENTAL WORK"

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QUOTE 2


"SQUEEZEBACKS DURING THE MATCHES AND ONLINE ADVERTISING WERE STORYBOARDED"

QUOTE 2


"SQUEEZEBACKS DURING THE MATCHES AND ONLINE ADVERTISING WERE STORYBOARDED"

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VIDEO 01


VIDEO 01


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FOOTER


"THE END RESULT WAS A HIGHLY INTEGRATED CAMPAIGN"

FOOTER


"THE END RESULT WAS A HIGHLY INTEGRATED CAMPAIGN"