Digital OOH Design
BACKGROUND : Lucozade Energy drink were launching a new flavour 'Cloudy Lemonade'.
THE TASK : My brief was to design two brand new digital 6 sheet for the new campaign using known available assets. One would be for afternoon and the other morning. To separate these we decided to change the messaging to relate more specifically to the time of day.
Working with the motion graphics team, I storyboarded the animations (working towards a 10 second time slot). Making sure the messaging and the visuals were as impactful as possible.
A final touch added to the animation was the neon Zing lighting up with lemonade bubbles animating in the background to satisfy refreshment and excitement cues.