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LUCOZADE RUGBY PROMOTION

CONCEPT DESIGN 

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LUCOZADE RUGBY PROMOTION

CONCEPT DESIGN 

BACKGROUND:
For the Rugby World Cup, Lucozade Sport ran a promotion supporting the UKs teams. This years prize was to win a jersey from your favourite team. 

IDEA: 
The idea was to start with an on-pack promotion and them move it on to FMCG in-store collateral. 

The concept designs were developed to represent each of the teams with a particular player, caught in the moment from said team – proudly donning their team colours. 

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LUCOZADE CONCEPTING


LUCOZADE CONCEPTING


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FOOTER


"THE BOTTLES WERE TO BEGOME PLAYERS THEMSELVES" 

FOOTER


"THE BOTTLES WERE TO BEGOME PLAYERS THEMSELVES"