BACKGROUND : A new trading company offering an innovative platform for working with wholesalers and traders needed a new brand identity.
THE IDEA : The idea was to tap into the companies core values and represent a fresh corporate feeling.
The circular symbol represents the transformative state, ever growing, ever changing. The chosen colour palette – bright and modern, signifying the corporate brands strategy of growth, innovation, stability and confidence.
Once the identity was developed stationery, signage and a digital styleguide were developed.