BACKGROUND : Sony mobile GB was launching a new smartphone the Xperia Z1. As part of my new role at HeyHuman, I was in charge of looking after all things digital for the launch. Media was booked via MediaCom on the MSN website for a homepage takeover.
THE IDEA : The request from the client was to feature the phone with a bundle of features. The idea was to align the creative with the global campaign "The best of Sony for the best of you". I wanted this to be an interactive piece for the user which they could enjoy clicking through the phones features, interacting with the interface and watch beautifully shot promotion clips and TVC's.
With every digital project, working around file size restrictions, templates and general flash restraints, always makes for working in a close partnership important.