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SONY XPERIA Z3
LAUNCH

INTEGRATED CAMPAIGN

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SONY XPERIA Z3
LAUNCH

INTEGRATED CAMPAIGN

BACKGROUND :
Sony Mobile were releasing their new Xperia Z3 smartphone. It was to be released in the cooler months of the UK, so the problem to be solved was how to adapt the global campaign into a seasonal environment. 

THE IDEA :
The idea was to lead with the waterproof aspect of the phone. Photo shoots of different scenarios where the phone could be used were organised. Moodboards produced by myself were used to art direct the photographer.

The deliverables produced were OOH advertising, digital OOH adverts, taxi wraps, escalator panels, social posts, online adverts and homepage takeovers.

QUOTE 1


"VIDEO FOOTAGE WAS PRODUCED FOR DIGITAL ADVERTISING BOTH OOH AND ONLINE"

QUOTE 1


"VIDEO FOOTAGE WAS PRODUCED FOR DIGITAL ADVERTISING BOTH OOH AND ONLINE"

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IMAGE 01


IMAGE 01


VIDEO 01


VIDEO 01


 
 
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IMAGE 02


VIDEO 02


VIDEO 02


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IMAGE 03


FOOTER


"THE END RESULT WAS A HIGHLY INTEGRATED CAMPAIGN"

FOOTER


"THE END RESULT WAS A HIGHLY INTEGRATED CAMPAIGN"