BACKGROUND : Swedish Glace is a non-dairy ice cream suitable for vegans. They have been in smaller retailers for years but with the rise of vegan'ism, they wanted to make more of an impact on the market.
THE IDEA : Swedish Glace had just rebranded and so wanted a website designed to show off their new look and feel. With little but new pack shots and the ABL visuals, I was tasked to put together the UX/UI design, wireframes and designs for the brand.
This website needed an e-commerce element, but the main function for the website was brand awareness and what that brand stood for.